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Category: Banners

Part 1: The Science of Outdoor Signs and Banners

Cone Vision

Doing effective sign advertising  – size of Letters and quantity of words in relation to traffic speed and number of Lanes.

Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

This is an excellent question. Most people want to put the 23rd Psalm (so to speak) on a banner and expect that passersby by will be able to decipher it from their automobile. I’ve seen examples of this where someone used red letters on a black background,

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Outdoor Signs – Visibility of Letters, Amount of Copy, & Readability

wooden letters,Wood letters,dimensional letters

The letter height visibility, amount of copy needed, and readability in traffic of outdoor banners and signs.

Question: I need a banner that is visible from 150 to 200 feet away as cars are driving past my business. What letter height should I have on the banner to make sure passing motorists see my business’ banner?

This is a very good question that many graphic designers completely ignore in designing outdoor signs and banners, but is perhaps the most important question that you can ask. The other question that I would pair with this is, “How much copy can be read in that 150 to 200 feet.”

It is important to know how fast traffic moves by the banner or sign on your business,

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Ordering Banners Online and Materials Used for Outdoor Banners

Printing Company

Buying printed banner displays online, and the types of materials used to make Outdoor Banners.

Question: How do I order banners online?

If you want to order banners from an online company, it is pretty simple to just google “buy banners online” or some similar phrase, and you should be able to come up with a few companies that you can order banners from online.

However, if you’re looking for a website where you can design your own banner on the website, there will be fewer of those, but most will have the ability to upload your artwork to their templates,

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Using Banners Profitably For Your Business

printed banners for business

Effective usage of printed banner displays in order to increase profits.

Question: What are some profitable ways to use banners for my business?

There are a lot of ways you can use banners profitably in your business. Let’s take a look at a few ways you can accomplish what you need to do with banners.

2 Major Types of Banners

Before I start, though, I will mention that there are two major types of banners that are used in most businesses – vinyl (PVC) and cloth, or fabric, usually polyester.

1.

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Printing on Vinyl and Polyester Cloth Banners

large format printing

The type of plastic and fabric materials printed on to make banner displays.

Question: What type of plastic are banners printed on?

Polyvinyl chloride, or PVC, is still one of the most popular materials to print banners with. There are other plastics as well, although one is a fabric type of plastic, but comes from petroleum as well.

Polyvinyl Chloride

PVC is a petroleum-based plastic, as they all are, that has had “plasticizers” added to create the soft, roll-able material that many printers, screen, digital, and other printers have used for the past three decades.

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Dye Sublimation Printing – Benefits and Type of Fabric Used

Polyvinyl Banners

The fabric suitable for dye sublimation printing and the pros of this print technology.

Question: Do fabrics need to be 100% polyester for dye sub printing?

While you do need at least 60% polyester fabric to successfully dye sub print, it is better to use 100% polyester because you will attain a superior print if 100% of the fabric accepts the dye when it enters gas form and is inducted into the open polymer pores.

What you may not know is how this process works and why polyester fabric is the best product for dye sublimation,

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Is Dye Sublimation Printing on Plastics Possible?

Printing on Plastics

Can Plastic be Printed through Dye Sublimation?

Question: Are you able to print plastics using dye sublimation printing?

Pretty much anything that has the correct chemical composition – i.e. is made from polymers (is polymeric in its chemical structure), it can be printed. Or, if not, if your substrate, whether it be leather, wood, glass, or non-polymeric plastic, will retain a clear or white base coat spray throughout the sublimation printing process, then yes, you can print plastic with dye sub printing – with a big caveat.

The dye sub print process uses heat.

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Dye sublimation Printing of Ceramics, Metal, Glass, etc.

custom glass prints

Glass, Metal, and Ceramic Substrates for Dye Sublimation Print Processing.

Question: Can dye sublimation printing be used on glass, metal, and/or ceramics?

Yes, but only with the right treatment. There are polymeric sprays that you can treat various materials with that create the right surface for dye sublimation printing.

Dye sublimation printing is perhaps one of the best and most effective printing methods available today, as well as being a cost-effective print method that produces high quality and long lasting and satisfying graphics on a wide variety of materials, from glass, ceramics, and metal to various polymer based fabrics.

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Dye Sublimation Banners: Advantages, Outdoor Usage, & Unsuitable Substrates

Digital press

Using sublimated banners outdoors. What are the substrates available for fabric printing. And, opting for dye sub displays.

Question: Why can’t dye sub printed banners or other items be used out-of-doors?

I am not sure exactly who fed that information to you, but it is absolutely and unequivocally untrue.

For instance, one of the most popular places to use dye sublimation printing is on snowboards. Another is light pole banners. There are several fabrics that can be used for display graphics outdoors at outdoor trade shows.

Another place that dye sublimation printing is used is on gazebo covers.

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The Process of Dye Sublimation Printing on Darker Substrates

custom dye sublimated fabric

Sublimating dyes onto darker substrates. And, what really happens when the dyes are sublimated onto the substrates.

Question:  Is it possible to print dye sublimation inks onto darker substrates or fabrics.

You can do it, but it probably won’t look that great. The short answer would be, “why?” The longer answer follows.

Even double-sided fabric banner materials printed using dye sublimation barely pass the viewing test because there is just enough black block out visible to make the material appear slightly grayish-white.

Make no mistake about this…it is going to affect the color of your print.

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