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Category: Signs

How Important are Interior/Exterior Full Color Graphics and Signs When it Comes to Advertising Your Business?

Full Color Graphics, Printing, and Logos

Question: When it comes to marketing and signing your business interior and exterior, are full color graphics beneficial?

Answer: Well-designed signage is a must for any business entity, large or small. Up-to-date coloration of your logo and logo-type are always a plus. Nothing looks worse than an outdated sign that was installed yesterday. That’s the positive statement regarding good color and logo design.

However…many a company has gone down the tubes, particularly since 2008, that had great colors in their signs and full color advertising because the economy was tough,

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How Difficult Would It Be to Build a LED Electronic Readerboard?

Building a LED Readerboard or Electronic Message Center

Question: I would like to make an LED readerboard type of sign that we can use for our business. How difficult is this to do?

Answer: I suppose the answer to this question will have to do mostly with your technical savvy in regards to creating electronic controllers or finding ones that would work with what you’re wanting to accomplish. However, you may be re-inventing the wheel. Though it can be done, I would have to ask you, “what is your time worth?”

In the past 10 years particularly,

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How To Re-paint a Sign With Recessed or Dimensional Letters

The Process of Repainting a Sign with Plastic Lettering

Question: I have an outdoor sign that has recessed plastic lettering. Is there a simple way to protect the letters so that I can spray paint the sign? Also, it would be ideal if it were easy to remove the protective covering or coating once the sign is painted.

Answer: Probably the best way to protect the plastic lettering is to use a painter’s masking tape and some light-weight plastic sheeting similar to what is used for painting an automobile.

First, you’ll want to make sure the edges of the letters are clean and free of oil,

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Large Format Poster, Sign, and Banner Printer – Which One to Buy

Indoor and Outdoor Poster, Banner, and Sign Display Printers

Question: I am wondering what type of printer I could use to print 36 inch to 42 inches in width posters, banners, or outdoor signs and the like?

Answer: There are many companies that produce large format printers, but I can’t really tell you which ones are going to fit your needs as I don’t know what your end game is, and we also aren’t allowed to promote brand names of printers, other than to say, do your homework and try to find companies using the machine you’re interested in and interview them if at all possible.

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Does Clear Lamination on Outdoor Signs Make them Last Longer

Are Clear Coating Laminates Durable Enough to Make Signs Last Longer?

Question: I have a new sign and would like to put a protectant on it so it will last longer. What would you recommend for an outdoor sign?

Answer: This will somewhat depend on your outdoor signage, but in reality, most materials, printed, painted or constructed in the 21st century will last about the same amount of time with or without lamination or clear-coating.

Some sign gurus, though, might disagree with me in some instances, so I’m going to tell you what and why that might be the case,

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How an Internally Illuminated Cabinet Pole Sign Is Constructed

Making and Designing an Internally Illuminated 4×8 Sign

Question: Our church is requesting that some of us “handymen” construct a double-sided internally illuminated sign for the church. Are you able to help us design and build a 4’ x 8’ sign like this?

Answer: That is a loaded question. First, if you are in the US, Canada, or most Western European countries, labels are required on your sign requiring it to be listed with a government agency that has approved you to produce an electrical sign. If you are in a developing nation, it is unlikely that this type of labeling is required,

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Part 5: The Science of Outdoor Signs and Banners

outdoor parallel signage

How to calculate the area of an outdoor sign when placed parallel to the street or highway.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

Part 5 will specifically deal with parallel signs. We may have slightly over-answered the question, but all of what we’ve outlined here supports the color question. All of the topics relate back to the issue of your sign being seen, so color is important, and so is the size,

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Part 4: The Science of Outdoor Signs and Banners

Outdoor Signage

How to calculate the area needed for outdoor business signs and banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

In this section, Part 4 of this series, we’ll start by looking at more precise calculations for determining the area needed for a sign or banner.

Personally, I am not a big fan of algebra, but sometimes the easiest way to calculate what the Area of a sign (Asign) is by using one,

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Part 3: The Science of Outdoor Signs and Banners

negative space sample sign

How to calculate the negative space and copy area of Outdoor Signs to get best viewer impact.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As we have talked about in parts one and two in this article, just throwing a banner up on a wall or a sign on a pole could be some of the worst money you’ll ever waste if you don’t have a “scientific” method for determining the size of letters,

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Part 2: The Science of Outdoor Signs and Banners

Making Business Signs

How to calculate the letter and graphic sizes for outdoor advertising Signs and Banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As stated in part one of this series, I am borrowing heavily from the USSC publication “Sign Legibility Rules of Thumb” in order to show you, dear reader, that you just can’t slap up a cheap, poorly designed sign and expect the world to beat a path to your business’ door.

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