For those who have zero experience on marketing and advertising of your products and services in trade show events, this is how you can plan and design  your own trade show booth.

Question: We have never been to a trade show before. What advice do you have for trade show booths and graphics, etc?

There is a lot we can say to those who’ve never attended a trade show or purchased trade show graphics including roll up banner stands, x-banners, booth backdrops, literature displays, or table runners, but the foundation you lay before attending a trade show is the most important thing you need to focus on.

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Some insights on how you should market and advertise your business with trade show display graphics.

Question: Our marketing director read that we shouldn’t show all our product features in our advertising, or advertise all the services we offer. Do you have any insight on this?

Well, this is a bit off topic, but let me try to bring it into perspective with the type of advertising that is in our line of expertise by going even further off topic to illustrate the point that your director read about not showing all and telling all.

When I was dating many moons ago,

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The effect of color in terms of getting your message out to your potential and target customers.

Question: Are their colors that I should or shouldn’t use on a trade show booth or the supporting graphics like banners stands or table runners?

I’m going to give you my opinion, as it is gained by observation of signs and graphics for over 20 years.Disclaimer: There is no scientific evidence backing up my conclusions unless coincidentally agreeing with me.

Your Message will Always be the Medium

First and foremost, the message is and will always be the medium.

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Understanding what Panel System and Pop Up Displays are, and which one is best suitable for a Trade Show event.

Question: We’re gearing up for a trade show after the first of the year, and are trying to decide whether to use a panel system or a pop up display. What is your advice?

If you’re going to be attending several trade shows a year, and you want to vary your photos with each show, the panel system might be a good way to go. However, in our opinion, it is not the most attractive option when it comes to trade show booths and displays.

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Which is a better choice, to buy or rent a trade show booth display for trade show exhibits?

Question: We were wondering if it is better to purchase a trade show booth exhibit or if we should rent one instead?

We would ask, in response to your question, “What is your objective?” Or maybe “What is your long term objective?” Are you planning to use this one time? Is this an experiment?

If you’ve never exhibited at a trade show in the past, but you’d like to give it a whirl, then maybe you’ll want to try a less expensive route by purchasing graphics only for a booth,

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