Question:  Today Al W. asks, “We are going to be attending, as a sponsor, a large 3 on 3 basketball competition. What is the most effective advertising we can provide for an outdoor event?

Thanks for the question, Al. As with any advertising, outdoor advertising will be about your headlines and content, especially offers that intrigue passersby. Where you advertise is somewhat irrelevant.

Fundamentally, as you know, even if your company has a recognized brand, it will always be a fight to stay on top.