Question: I’m designing a simple two color sticker or decal for car windows, and wanted to know which you would recommend – A) light copy on a dark background, or B) dark copy on a light background?

This is a great question, and one I can demonstrate visually which one works best. To start with, though, I’ll tell you what we’ve advised our clients for over twenty years on this very subject.

Drive down a busy street in the town or city where you live and glance at various signs that line the streets.