Question: Aside from your recommendation that we use dye sublimation printed fabric banners for our graphics and trade show booth, do you have any other suggestions for our company’s first ever trade show exhibition?

Do I ever! Gorgeous graphics are great, but they will not make a successful trade show. I know that’s probably not the news you wanted to hear, but it’s true. There are some pre-show items you should address before attending any trade show or exhibition.

Question: Are there any guidelines as to where we place our trade show exhibit graphics?

There are a couple basic “rules” that we advise our clients on. Well, not really rules, but a backwall graphic will typically go at the back of the booth, so I guess you could violate that “rule” if you want to, but it isn’t too likely you’ll get any visitors because it’ll be blocking the entrance to the booth!

Our advice is to use some type of sign on the edge of the aisles inviting people to come into your booth for a drawing or something free.

Question: I am the marketing director for a small but fast-growing company. We’d like to attend some trade shows to expand our visibility, but we don’t want to put the cart before the horse and have no return-on-investment going to an expensive trade show, especially with the cost of trade show booth graphics and displays.

Question: We’re starting to plan for an upcoming trade show after the first of the year and were wondering if you could help us decide what type of trade show booth/exhibit will be best suited to our requirements?

Absolutely we can help you with that. We’d need you to answer some basic questions to help us know where you’re at and what you intend to accomplish; i.e., what are your goals at this trade show?

What To Do Before Buying a Trade Show Display

Before launching into the type of trade show display you need,