Question: Aside from your recommendation that we use dye sublimation printed fabric banners for our graphics and trade show booth, do you have any other suggestions for our company’s first ever trade show exhibition?

Do I ever! Gorgeous graphics are great, but they will not make a successful trade show. I know that’s probably not the news you wanted to hear, but it’s true. There are some pre-show items you should address before attending any trade show or exhibition.

Question:  We often are asked what you should look for when looking for a company that provides trade show booths and graphics, and while we would love to simply say, “trust us to take care of you,” we want you to choose the company that will do the best job for you, even if it’s not us. So, what should you look for?

As I have said repeatedly in many blog posts, the single most important qualification of any company undertaking your graphic requirements for ANY type of advertising,

Question:  When I walk into a trade show or convention, what strikes me is how much, visually, overwhelms the show attendees. We’re attending a trade show in December, and we’d like to know what we can do to our booth to make it stand out from the “noise.”

An excellent but tough question. As Gary Halbert once said (and I paraphrase as I don’t want to find the exact reference at this lazy moment), the best way to sell hamburgers is to have a hungry crowd.

Question: A question from today’s mailbag – How do I know if our trade show display will be good or bad and what criteria can we use to determine whether it will be a success or a failure?

It is often difficult to tell whether a trade show display or booth is good or bad without taking it as a whole. For instance, it may be an absolutely glorious visual display, but have nothing that tells you definitively why you should stop by.

This week, Bob and Larry both loaded up their marketing kits, which include portable trade show booths, brochures, business cards, a multimedia kiosk, and a table top display and headed to a regional business technology trade show.

Bob’s marketing director, however, purchased a couple new double sided banner stands.