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Sign, Banner, Decal, and Display Categories

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GET ME A REALLY FAST QUOTE!

With ever-increasing competition, lower margins, and a tough economy, you can’t afford to be working with sign companies that offer the cheapest product if it’s not top-drawer quality – on time – every time. Your competition isn’t. You have one shot at getting new clients, and it’s that first look.

A potential client may view your poor quality sign, display, or banner and make a sub-conscious mental leap. He or she may think, “This company is cheap. This company cuts corners. Will their customer service be cheap? Will they cut corners when they manufacture their product?”

With our decades of “hands in ink,” “sweating past midnight to meet your deadline,” “looking for the best products” experience, Visigraph isn’t just another fly-by-night ex-employee who started a website after 6 months in the business working for a graphics company. Signs-Banners-Decals-Displays-Labels-Stickers We’ve earned our reputation at midnight – out on the shop floor – making sure our clients get their orders on time – Every time – Top drawer quality.

It is our goal to educate you with our product pages and our blog. And if you want to view what we offer, click on the “Complete Product List“ button to the left and check out our capabilities. We offer more than the site shows as we’ve just rebuilt this site on a new platform (I’m writing this on Oct. 26, 2011), so keep your eyes on this site and watch it grow.

GET ME A REALLY FAST QUOTE!

BTW Notes: April 27, 2012 by Barry Brown

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Barry Brown, VP Sales/Marketing

The Perils of “Saving Money”

I hear it every day…the economy sucks. There’s less money to spend on necessities. Your price is too high. Etc., etc. Etc.

Yesterday a potential client called needing removable double-sided decals. Something that could be used universally on doors, windows, and walls. A fairly reasonable request on the face of it. Except for one thing. If you’ve been in this industry for over 20 years like I have, you know that double-faced stickers can, at this time anyway, only be screen printed. (If anyone knows of a digital decal material that can be printed on both sides that has a “no shadow” blockout layer, let me know about it, please.)

At any rate, the fact is that “Removable” double-faced decals are available – screen-printed. But the adhesive remains removable for only up to a year, and our client needed them to be removable for up to 3 years or longer. There are lots of online businesses that sell decals. A former employee, after working for me for less than a year, bolted and started a website selling, you guessed it, decals. I’m too trusting.

Here’s the thing, though. The customer service departments for a lot of these sites have limited knowledge of the materials used in the decal printing industry, and if our client had called my former employee, it is highly likely that he would’ve simply sold her double-faced removable decals, not knowing (or caring) that they were, indeed, NOT removable after a year, not only costing the client money, but goodwill with her clients who’d be sticking these stickers on their walls and then pulling paint and sheetrock off with the incorrect material a couple years down the road.

Saving money isn’t a bad thing, especially with the economy the way it is, but sometimes you’re better to go with a company that actually knows what they’re selling. You may pay a little more for their product or service, but in the end, did you really spend more money? Yes. Of course you did. But did you save yourself and your clients a big headache? Yes. Of course you did. What is that worth?

I will guarantee that ultimately, you’ll spend less money with an experienced firm because they’ve been through the school of hard knocks, and they already bore the cost. Believe me, we’ve made every mistake in the book in the past 20 years, and fortunately, we don’t make too many any more, and that’s worth a lot of money saved to you.

So, how does this story end? I don’t know yet. I made the suggestion that we printed double-faced static cling windows for their clients who have windows and print single-sided 3M’s IJ160C-10 3 year removable vinyl decal material for those who have walls, but she’ll have to make that decision. We’re here with our expertise when she’s made up her mind, though, and she’ll save her reputation and it won’t cost her a lot of money to do so!

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As always, if you don’t see what you’re looking for on our site in the category of banners and signs, decals, labels, stickers, displays – please either email us at sales@visigraph.com, call us at (509) 483-8000, or fill out our Contact Form and we’ll get back to you quickly with the requested information – usually within a couple of hours.

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