With the initialization of the world wide web in the early 90’s, and the commercialization of the internet that followed, internet purchasing, including online banner printing, has gained incredible traction in the past 20 years. So much traction that companies have been built or failed – or both – in consequentially the grandest development in consumer buying since the advent of television and radio advertising.
It really took off in the mid-2000’s, and a few companies were responsible for the subsequent sharp declines in pricing that still exists in the market in 2011. But are consumers better off having gotten much lower pricing?
