‘Full Color Printing’ Articles at Visigraph

How Important are Interior/Exterior Full Color Graphics and Signs When it Comes to Advertising Your Business?

Barry K. Brown — Tue, 14 Jan 2014 04:35:33 +0000

Full color printing of graphics and logos for business is beneficial. Read below to find the reason/s why.

Question: When it comes to marketing and signing your business interior and exterior, are full color graphics beneficial?

Well-designed signage is a must for any business entity, large or small. Up-to-date coloration of your logo and logo-type are always a plus. Nothing looks worse than an outdated sign that was installed yesterday. That’s the positive statement regarding good color and logo design.

However…many a company has gone down the tubes, particularly since 2008, that had great colors in their signs and full color advertising because the economy was tough,

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Where to Find a Banner Printer to Print a Full Color Banner

Barry K. Brown — Fri, 21 Oct 2011 13:47:04 +0000

Up until the last decade, full color press was the domain of large companies that could afford the substantial color printing prices to make a banner (or rather, thousands of them).

But to produce a banner for a small business – well, let’s just say that costs were prohibitive to small business. High volume could bring expenses down to a reasonable price, but a small business could never afford to get one in full color.

Well, first off, know that I’m not going to quote print prices right here and now, but my goal here is to educate you,

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Full Color Printing from Sign Companies

Barry K. Brown — Fri, 21 Oct 2011 13:46:24 +0000

It used to be that sign companies produced full color printing for only the big corporations like Coca-Cola, IBM, or Xerox (back when they were still a dominant player). This technology was expensive unless it was done in huge volume, especially when companies printed larger format advertising media such as posters or banners or the like.

With the onset of digital press in the 1990’s, however, businesses were able to offer affordable 4CP or 4-color process printing – to smaller corporations and companies. Today, most are able to offer to even Mom & Pop businesses.

What is 4CP/4-color Process?

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Full Color Printing of Vinyl Decal Stickers for Small Businesses

Barry K. Brown — Wed, 19 Oct 2011 19:50:57 +0000

I’ve mentioned in other posts that full color printing of banners, signs, and displays was once the sole domain of large corporations. Because you needed large volumes to be cost-effective, these print media were mainly produced by offset printers or screen printers.

This article explores how all that has changed, including pressing of vinyl decal stickers. Print method on various advertising media including vinyl decal stickers went digital in the 1990’s and has changed the look of business since.

Most of the time we’ve found with 4 CP of vinyl decal stickers, that they and even nominally small ones (500 or more) are still produced most economically with screen,,

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