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Tag: parallel signs

Part 5: The Science of Outdoor Signs and Banners

outdoor parallel signage

How to calculate the area of an outdoor sign when placed parallel to the street or highway.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

Part 5 will specifically deal with parallel signs. We may have slightly over-answered the question, but all of what we’ve outlined here supports the color question. All of the topics relate back to the issue of your sign being seen, so color is important, and so is the size,

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