These versatile marketing displays offer a sleek and professional way to showcase your message and branding in a way that is easy to set up and take down. Whether you need to promote a new product, highlight your services, or simply increase brand awareness, a retractable banner stand is an excellent solution that’ll grab the attention of potential customers.

What are Retractable Banners

Retractable banners are an effective and easy-to-use marketing tool that features a printed graphic on a rollable material that can be easily displayed and retracted into a compact base.

Question: I am a graphics broker – or as some would say, a “middle-man” – and would like to know where to find wholesale or discounted pricing on retractable banner stands – also known as roll-up banner stands or pull-up banner stands?

There are a lot of wholesale companies in the US, Canada, and Europe that sell to brokers. We’ve found that most of them are too over-priced for us to be able to add a mark-up and still remain competitive.

Question: How much copy or how many letters can be printed on a pull-up or roll up banner?

Retractable banners, also known as roll-up and pull-up banner stands, average a floor model size (non-table top models which are shorter) is around 32 inches in width and 78 to 83 inches in height. Mind you, this is an average, and there are all manner of sizes available today as well as the ability to make custom retractable banner stands,

Question: What are pull up, roll up, or retractable banner stands and banners made from – what materials, that is?

Depending on the banner stand, the exterior shell is usually aluminum or plastic (cheaper models will be plastic), the end caps are most often plastic, but some are aluminum, and the internal hardware is usually steel with plastic parts as well.

As far as the graphics, there are four main options.

Dye Sublimated Fabric Banners

The best quality in our view would be cloth fabric graphics,

In the last post I talked about the evolution of how and where to buy fabric or vinyl banner signs, particularly in the realm of color printing, and how we’ve gone from the sign shop as the middle man to the internet more or less cutting out the middle man, for better or for worse, and how to combat the “worse” part of this equation.

Other questions have also come in regarding cost of various items,

We are asked, periodically, where to purchase dye sublimation printed fabric display banners, roll up banners, retractable banners, pull up banners, advertising banners, display banners, or vinyl banners.

Why Printed Banners Were Expensive

In the not-too-distant past, these items found mostly in the realm of your local sign company, who, lacking equipment to print full color banners, decals, or other signage, would go to their wholesale sources and “special order” these items for  you.

Question: We’re debating in the marketing department at our firm whether to use a retractable floor banner stand or a table top roll up fabric banner stand – which do you think we should use?

This question is really one of preference, and it is my opinion that the message is more important than the medium, and also will depend somewhat on other graphics and advertising you have in your trade show booth as well as the size of the booth.

Question:  In today’s mailbag, Jan asks, “I need to order some pull up or roll up banners. What sizes are available and what advice you could give me for the print file design and file type?”

Thanks for your question, Jan. There are several sizes available, from table top roll up banners to very large back wall retractable banners. Horizontal sizes range from 22 inches to 60 inches to heights of 36 inches to over 10 feet.

Question: What is the difference between the banner used on a wall or one used for a Banner Stand?

All banners that can be used in a stand can also be used as a wall banner, although you may want a larger banner if it’s on a wall. The main types of material that can be used in a banner stand are dye sublimate printed cloth banners and DSG-type banners.

Banner Printing Methods

Dye sublimation printed fabric banners are usually a polyester or other synthetic fabric that are printed using either a CMYO print to a transfer paper,