The letter height visibility, amount of copy needed, and readability in traffic of outdoor banners and signs.
Question: I need a banner that is visible from 150 to 200 feet away as cars are driving past my business. What letter height should I have on the banner to make sure passing motorists see my business’ banner?
This is a very good question that many graphic designers completely ignore in designing outdoor signs and banners, but is perhaps the most important question that you can ask. The other question that I would pair with this is, “How much copy can be read in that 150 to 200 feet.”
It is important to know how fast traffic moves by the banner or sign on your business,
