One of my favorite industry topics lately has been dye-sublimation fabric printing. Of all the developments I’ve witnessed in my 20 years in the graphic advertising, this is the one that has improved the quality of advertising graphics the most.
Consider that in the past 150 years, signs went from being art – carved and hand-painted wood signs – to neon, metal, plastic, and vinyl graphics. The art aspect of the advertising sign or banner went out the window in favor of more, cheaper, and faster. Now I’m not advocating a return to the stone age.
