The best practices to employ in order to create a trade show booth that attracts potential clients.
Question: From the mailbag: Jerry V. asks, “We have have a trade show coming up in Las Vegas. What is the best way to purchase the right type of displays for our firm?”
Jerry, this is a good question to ask, but hopefully you’re not asking us a week before the show! While that may seem like a funny comment, you would be surprised, or maybe not that surprised, at how often clients believe we can pull rabbits out of hats when it comes to trade show displays and graphic.