The different issues to look at when making a promotional trade display booth design.
Question: We’re considering promoting our company this fall at a trade show. What are the key issues we need to consider in designing our trade show booth?
That is a loaded question! There are so many facets to planning to promote your company at a trade show, and the trade show booth and graphics are only a portion of what you need to consider in your preparations.
If your company already has brand recognition, which is unlikely unless you’re working for a major consumer products company,