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Double Sided Fabric Banner – Advertise Both Ways!

Double Sided Fabric Banners

Double sided fabric banners are a versatile and effective advertising tool that can be used for a wide range of applications.

These banners are made from lightweight, high-quality fabric that is printed on both sides, allowing for maximum visibility coming or going. Whether you are promoting your brand at a trade show, announcing a special event, or showcasing your products in a retail setting, a double sided fabric banner is an excellent choice. With vibrant colors and crisp graphics, these banners are sure to capture the attention of your target audience.

Can a Fabric Banner be Printed on Both Sides?

Light Pole BannersWhether a fabric banner can be printed on both sides or not depends on the type of fabric being used and the printing process being employed. Some fabrics have a higher opacity, meaning they are less likely to allow the ink to bleed through to the other side.

Additionally, some printing techniques, such as dye-sublimation printing, can produce a print that is visible on both sides of the fabric. However, if the fabric is too thin or the printing process is not suitable for double-sided printing, then it may not be possible to print on both sides of the banner.

However, two banners can be printed and hemmed back-to-back with a “silver blockout” layer between the sides to block shadowing from the opposite side. This is recommended most often where double-sided viewing is required with fabric banners. Ultimately, the decision to print on both sides of a fabric banner – or use the silver blockout option – should be made based on the specific materials and printing techniques being used.

What is the Best Fabric to Make a Double Sided Banner?

When it comes to making a dye sublimation printed double sided banner, the choice of fabric is crucial to ensure a high-quality and long-lasting product. The best, and really the only fabrics to use for this purpose is polyester, which is lightweight, durable, and easy to handle. Polyester fabric is also highly resistant to fading, stretching, and tearing, ensuring that the banner retains its vibrant colors and sharp images even after multiple uses. Polyester is an affordable option that is readily available in a wide range of colors and finishes, making it easy to customize the banner to suit your specific needs.

Double Sided Fabric Banner Material

Polyester fabric bannerDouble sided fabric banners are made with a specific type of polyester material that is designed to allow printing on both sides. Typically, this material has a light blocking layer to prevent shadowing coming through from the other side. The fabric weight ranges from 65gsm to 400gsm, depending on the specific application.

The other option, mentioned in passing above, to create double-sided fabric banners is by printing two single-sided banners, then placing the silver blockout layer between the sides, which prevents light from passing through the material and eliminates shadowing from the opposite side.

Double Sided Fabric Banner Printing Resolution

When it comes to printing double sided fabric banners, the resolution of the graphics and text is somewhat important, but has a much lower dpi (dots per inch) than you might anticipate, considering the photo-quality printing that this lower dpi prints. The printing resolution refers to the number of dots per inch (dpi) that can be printed on the material.

When printing on other materials than fabric, higher resolutions will result in sharper and more detailed images. For all fabric banners, however, a resolution of no lower than 100 dpi is typically recommended to ensure that both sides of the banner display photographic quality prints, and higher resolutions are OK but not required.

Dye Sublimation Printing on Double Sided Fabric Banners

Wide Format Dye Sublimation PrintingDye sublimation printing is a popular printing method used for double-sided fabric banners due to its ability to produce photographic quality prints with exceptional detail and clarity. In this printing process, a digital image is first printed onto a transfer paper using special dyes used for the dye-sublimation process.

The transfer paper is then placed onto the fabric, and both are fed through a heat press, which applies heat and pressure to transfer the ink from the paper onto the fabric. This process allows the ink to penetrate the molecules of the fabric, resulting in a permanent and durable print that will not crack or fade over time.

With dye sublimation printing, it is possible to print on both sides of the fabric banner, using a polyester fabric that has an integral blockout layer. One of the benefits of using dye sublimation printing on double-sided fabric banners is that the process can be used to print different images on both sides of the material.

Is Double Sided Fabric Banner Printing More Expensive?

Double-sided fabric banner printing is more expensive than single sided printing due to the additional materials required to print the 2nd side of the banners, but the good news is that it doesn’t double the cost, unless you opt for the 3-layer version. This is because double-sided banners require twice as much fabric and ink than single sided banners, plus the silver blockout layer, which can increase the overall cost of production.

Also, the printing process for double sided banners is more complex and time-consuming, which can also contribute to the higher cost. However, the benefits of having a double-sided banner, such as increased visibility and a more professional appearance, may outweigh the additional cost for some businesses or organizations.

Double Sided Fabric Banner Hanging Options

There are several hanging options available for double-sided fabric banners, each offering a unique way to display the banner in various environments. Some of the most common hanging options for double-sided fabric banners include:

Banner with GrommetsPole pockets: This involves sewing a pocket at the top and bottom of the banner where poles can be inserted to hang the banner. This option is ideal for indoor use and can be used with tension poles, dowels, or PVC piping.

Grommets: Grommets are metal rings inserted into the corners or edges of the banner, allowing it to be hung using ropes, bungees, or hooks. This is a popular option for indoor and outdoor use and is commonly used for larger banners installed on walls.

Velcro: Velcro strips can be sewn onto the top and bottom of the banner, allowing it to be attached to a frame or wall using the opposing Velcro strips. This is a popular option for indoor use and allows for easy setup and takedown.

Hanging clips: Clips can be attached to the top of the banner, allowing it to be hung from a cable or wire. This option is ideal for trade shows and retail environments and allows for easy adjustment of the banner’s position.
Overall, the hanging option chosen will depend on the specific requirements of the display environment, the size of the banner, and the preferences of the user.

How to Care for Your Double-Sided Fabric Banner

Proper care is essential to ensure that your double sided fabric banner lasts as long as possible and continues to look its best. To care for your banner:

Washing & Drying: If necessary – which should be rare – machine wash on a gentle cycle and dry in a dryer on low heat. Best results is to get the banner mostly dry, then hang it up to complete the drying process.

Removing Wrinkles: If your banner becomes wrinkled, use a low-heat iron or a steamer to remove the wrinkles, being careful not to apply too much heat or pressure.

Storing: When not in use, store your banner in a cool, dry place to avoid moisture and mold growth.
Outdoor Use: If your banner is exposed to rain or moisture, it is a good idea to make sure it is 100% dry, then store it indoors until the weather improves.

Are Double Sided Fabric Banner Waterproof?

Fabric banners are not waterproof, but are not damaged by rain or snow. However, you must make sure to protect your double sided fabric banner from mold and mildew by making sure it is completely dry before rolling or folding, then storing in a cool dry place.

What Fabric is Waterproof Fabric?

Polyester fabrics are cloth, so, like your polyester t-shirt, they can be saturated with water or dampened in fog or a drizzle. For waterproof banners, you’d want to use vinyl banner material, which is a good choice for outdoor venues such as wall banners or light pole banners.

Conclusion

Double sided fabric banners are an excellent choice for businesses, organizations, and individuals looking for a versatile and eye-catching way to display their messages and designs. These banners are made from polyester-based fabrics that are designed to be printed on both sides, providing twice the visibility and impact of a single-sided banner. When considering a double sided fabric banner, it is important to consider the specific requirements of the display environment, the desired image quality, and the available hanging options.

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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 30 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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