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Category: Banners

Single-Double Sided Pull Up Banner Stands and X Stand Banner

Pull Up Banners
April 6th, 2023
Banners

Bob is an average salesman from a company that sells printers and copy machines. Larry is also an average sales rep for a competing distributor of similar equipment. The printers and copiers the two companies sell and service are of excellent quality, and are, realistically, commoditized products.

This week, Bob and Larry both loaded up their marketing kits, which include portable trade show booths, brochures, business cards, a multimedia kiosk, and a table top display and headed to a regional business technology trade show.

Bob’s marketing director, however, purchased a couple new double sided banner stands.

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3 Reasons Why You Need to Have a Roll Up Banner Stand

Backwall Pull-Up Banner Displays
April 6th, 2023
Banners

There are lots of crazy ways sales people and companies use to try to get noticed. Why do some work, while most don’t? Better question – why can one company’s sales rep use roll up banner stands and get dozens of quality sales leads from it while another sales rep from a different company also uses them, but gets very few sales leads – at the same convention or trade show – right next to each other?

Of course, the obvious pat answerer will explain that surely Salesman A, using his retractable stands, was simply a better sales man than Salesman B.

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How to Choose a Top Quality Banner Printing Shop

Printing Company
April 3rd, 2023
Banners

Back in the early 1990’s when I went into the sign printing business, all you needed was a vinyl plotter and you could open a banner printing shop. In fact, guys were making great money hanging out a banner for their stores.

One store, as a matter of fact, was a significant reason my Dad and I decided to go into this business in 1991. One frigid January morning, my Dad went to pick up some cut vinyl from a shop he did a lot of business with. It was about 8:15 a.m., and so he walked up to the glass door,

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Display Banner Printing – How They Are Printed

display banner printing
April 3rd, 2023
Banners

First off, let me define what we mean when we say “display banner printing.”

Don’t they all display something? Yes, they do, but when I am referring mainly to retail or trade show graphic displays.

Banner Printing Materials used

Generally speaking there are two basic materials used in display banner printing. The first and most common is vinyl banner. Less common, because of pricing, is the fabric banner. There are many variations of both types though which I’ll attempt to explain over the next few hundred words.

The printing can be accomplished with vinyl letters and logos through screen-printing,

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How and Where to Use Vinyl Advertising Banners

PVC Banner
April 3rd, 2023
Banners

In my 20 years in the sign, decal, and banner advertising business, I’ve seen vinyl advertising banners used for a myriad of different uses. They can be used for a few days (cheap advertising) and up to 10 years or more (really cheap advertising!).

One piece we made for a store across the street when we first began in business looked great 10 years later when we moved, and would probably still look good now except he purchased a new sign from us around the same time. Because the owner was on a shoestring budget, he didn’t want to use the sign cabinet to house a polycarbonate signage which was much more expensive,

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Outdoor Banner Printing – The 2-second Viewing Rule

Large Format Billboard Display
April 3rd, 2023
Banners

There are a few things you should know about outdoor banner printing. As I’ve sort of stated in the title, less is more in outdoor banner printing. I’ll also tell you about some of the latest developments in outdoor banner printing.

Depending on the size, and where your target audience is viewing your banner from, will determine the print quality.

Outdoor Banners – How to Most Effectively Utilize a 2-second Viewing

For instance, if you’re driving down I-45 at 75mph, you have about 2 seconds to scan a billboard. I call this the “2-second Rule.”

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Online Banner Printing – How to Purchase a Banner Online

purchase banner online
March 30th, 2023
Banners

With the initialization of the world wide web in the early 90’s, and the commercialization of the internet that followed, internet purchasing, including online banner printing, has gained incredible traction in the past 20 years. So much traction that companies have been built or failed – or both – in consequentially the grandest development in consumer buying since the advent of television and radio advertising.

It really took off in the mid-2000’s, and a few companies were responsible for the subsequent sharp declines in pricing that still exists in the market in 2011. But are consumers better off having gotten much lower pricing?

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How to Wrap a Car with a Vehicle Graphics Car Wrapping

Truck and car wrapping
March 30th, 2023
Banners, Decals, Signs

Car Wrapping. Vehicle Graphics. Wrap a car with digital visuals. No matter how you say it, it is big business.

You see them all over the town and on the freeways and highways. This is a great way to avoid – so far – taxation on your advertising. If you put a sign on your business, the tax man will charge you for licensing that sign. But if you use it with your business name and what you do, you now have a moving graphic that will advertise your business all over town, kind of like a traveling billboard.

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Part 5 – History of Custom Signs and Printing in the 21st Century

Digital press
March 30th, 2023
Banners, Signs

Well, I thought I would be done with this series last time on custom signs and printing, and I did actually get into the late 20th century, but I didn’t really get to where the two crossed paths. So this time, I am going to attempt to explain how they got mixed up together into one big happy family!

In recapping the previous four articles about this topic, I’ve written voluminous verbiage about where customized signage came from, East and West, and how wood items have been replaced by electrical and neon  in the past 100 year.

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Why Sign Makers and Their Clients Love Digital Printing

Digital Sign Printing
March 28th, 2023
Banners, Signs

In some past articles I reviewed the techniques involved in how sign makers screen print signs, and I also explored various plastic materials and how they were used. Today I’m going to talk about the revolution digital printing has brought to the print industry in the past 10 to 15 years.

In the beginning, Johannes Gutenberg invented moveable type, revolutionizing the world into the modern era. One thing led to another (I will save the history of printing for 20 more articles later), and now we all have digital signage press!

In the Good Old Days,

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