To boost your business, you can market your firms products and/or services through trade shows conventions. At these business exhibitions, you have the opportunity to introduce your company publicly, where you have an opportunity to to meet potential clients. Trade shows are typically staged at large convention centers or smaller venues as need be, where you can attract potential buyers by introducing show goers to your company’s products or services.

In this posting, I have collected all of the articles I penned regarding attending trade shows,

Question: For dye sub banner printing, what resolution do you need our files to be at?

Most files will print clearly full sized at 100dpi, or half-sized at 200dpi. In the dye sublimation printing process, because through heat and pressure the printing dye is converted to a gaseous state,

Question: When I’m having a designer create designs for our trade show display and supporting graphics, what are some options that you could suggest to help us stand out at a trade show?

Aside from obvious answers such as using a fresh, bold approach to your colors and booth design, there are less obvious answers that will not only make your booth stand out design and color-wise, but create a successful exhibition every time.

There is a powerful truth the saying “the medium is the message” when it comes to your choice of graphics.

Question: I know it’s important to choose a good quality trade show display, but is there anything else I should plan on as we plan to purchase the trade show booth?

Of course, you’ll need literature stands, display racks or cabinets if you’re a retailer or product distributor or manufacturer, depending on the type of show you’re attending. Tables with table runners are also popular with some exhibitors depending on their product or service.

Question: We have never been to a trade show before. What advice do you have for trade show booths and graphics, etc?

There is a lot we can say to those who’ve never attended a trade show or purchased trade show graphics including roll up banner stands, x-banners, booth backdrops, literature displays, or table runners, but the foundation you lay before attending a trade show is the most important thing you need to focus on.

Question: Our marketing director read that we shouldn’t show all our product features in our advertising, or advertise all the services we offer. Do you have any insight on this?

Well, this is a bit off topic, but let me try to bring it into perspective with the type of advertising that is in our line of expertise by going even further off topic to illustrate the point that your director read about not showing all and telling all.

When I was dating many moons ago,

Question: Are there any guidelines as to where we place our trade show exhibit graphics?

There are a couple basic “rules” that we advise our clients on. Well, not really rules, but a backwall graphic will typically go at the back of the booth, so I guess you could violate that “rule” if you want to, but it isn’t too likely you’ll get any visitors because it’ll be blocking the entrance to the booth!

Our advice is to use some type of sign on the edge of the aisles inviting people to come into your booth for a drawing or something free.

Question: Are their colors that I should or shouldn’t use on a trade show booth or the supporting graphics like banners stands or table runners?

I’m going to give you my opinion, as it is gained by observation of signs and graphics for over 20 years.Disclaimer: There is no scientific evidence backing up my conclusions unless coincidentally agreeing with me.

Your Message will Always be the Medium

First and foremost, the message is and will always be the medium.

Question: We’re gearing up for a trade show after the first of the year, and are trying to decide whether to use a panel system or a pop up display. What is your advice?

If you’re going to be attending several trade shows a year, and you want to vary your photos with each show, the panel system might be a good way to go. However, in our opinion, it is not the most attractive option when it comes to trade show booths and displays.

Question: We’re starting to plan for an upcoming trade show after the first of the year and were wondering if you could help us decide what type of trade show booth/exhibit will be best suited to our requirements?

Absolutely we can help you with that. We’d need you to answer some basic questions to help us know where you’re at and what you intend to accomplish; i.e., what are your goals at this trade show?

What To Do Before Buying a Trade Show Display

Before launching into the type of trade show display you need,