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The Basics of Sticker Printing 101

Decal printing

Sheets and sheets of stickers (also known as decals or labels) are printed up every day. But what does the average person know about sticker printing.

The first thing is – the more that you print, the more economical the price will be.  This is a basic fact of life but it’s particularly true for printing them. In the past, this rule was difficult for most small business owners because a small order would be very expensive for them to afford.

Only big companies would be able to create a specialized sticker with their company logo or product advertising on it. Thankfully, with increased technology, production has become easily affordable so that many small-sized businesses, sports teams, or individuals can have custom designs printed.

Standard Sizes for Sticker Printing

digital printing of sticker labels on roll When it comes to decal printing, there are a few standard shapes on the market. There are geometric shapes, like a circle, square, rectangle and oval. There are also narrow rectangles (like a name badge), a star shape, triangle, and the ever popular heart-shape.

Besides the shape, size must be determined – small, medium or large?  Average graphics can range in size from 1 “ to 12“ in length, to 1″ x 12″ in height. Of course, large format digital press has made it so the sky is the limit on sizing. With smaller decals, many are screen-printed on sheets that are 20″ x 28″ or 26″ x 38.” Larger ones are usually printed nowadays using digital roll-to-roll printers that can print up to 60″ wide by 150′ in length. If there are a thousand small ones to print, it will be up to the printer if it is more economical to screen-press or print digitally.

Common Sticker Uses

These items are often used to label personal objects – like books, binders, pencil cases, lunch pail, or just about anything else that will hold an adhesive sticker.

If you want a custom design, it is easy to create. Just provide your own design, logo, photograph, slogan or whatever you like, and personalize it further with your favorite font, color, and edging, if you choose. The unique combination you decide upon will be one of a kind, something you can be proud of!

Peel and stick features make it easy to place your graphics on whatever you like (as long as it’s legal!). Laminating them also keeps them looking fresh and vibrant even after it’s been out and about for awhile. This is the mark of a quality sticker. It stays stuck on and the color doesn’t easily fade.

If you love them, sticker printing is able to be done in different shapes and sizes, besides the standard shapes like circles, rectangles, or ovals. Bumper graphics are another form. There are thousands of catchy slogans to choose from, but personalized designs are also encouraged!

They are often placed on automobiles’ back bumper or window, but not always. They are sort of like the billboards, and for good reason – their messages can be used to startle, entertain or provoke. Large in size and good-natured in temperament, they are meant to be read in traffic, so they need to be colorful and concise in order to be legible from a moving vehicle.

On the small end of the scale is the address label. Small but important, they are an essential link in the chain of making adhesive displays!  What would your postman do for all the returned letters that lack address labels?  Many people’s handwriting is atrocious at best, and these serve an important purpose.

Searching for a Decent Sticker Supplier

When you go looking for a quality manufacturer, be sure to find one with a top notch Better Business Bureau rating. It’s important to know who you are doing business with at the outset. Someone who has a low rating may likely disappoint you insofar as poor quality or poor business practices.

Most business people prefer to do business with someone they can trust. If for any reason that the project did not turn out as well as planned, the manufacturer should stand behind the work and make sure that a suitable product is made to the customer’s satisfaction. No need to panic, just follow up so that all parties are satisfied. This is the mark of a good business man.

For custom sticker printing, check this out.


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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 30 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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