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The Many Advantages of Custom Banners

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Custom banners have become a major leg of modern advertising. Banners provide an important means to an end – informing customers and brand name recognition.

Vinyl and fabric banners can be printed up in a jiffy in a variety of fun and visually appealing materials which will retain their shape and continue to look great over a long period of time. Customized ones have become the rule more than the exception. In the past, many smaller clients could not even afford generic Ad display, never mind vinyl or cloth graphics!

Advertising Applications of Custom Banner Displays

The banners of today are most often digitally printed using the most modern methods of dye transfusion that is directly infused or sublimated with the fabric or vinyl substrate for a natural, long lasting effect.

Personalized designs can be photographically imprinted for an appealing and unique design. For instance, a fabric Ad hung in an art gallery with the artist’s profile is an impressive banner which promotes the artist, along with the dates or website containing more detailed information, is an excellent use for this material. There are many other options, so consult an expert for more possibilities.

Custom Banners for Advertising

personalized banner stands Advertising flags are displayed in every corner of town. You may notice that a new restaurant or store uses them to display the firm’s name before the permanent sign is installed. Those made from vinyl are easy to create and in many cases are delivered to the customer in only a few days’ time. Rush orders are often available, if necessary.

Thanks to modern technology, great fabrics, vinyl and other materials, these types can be produced in a fraction of the time they used to be. The look is truly professional. Whether it’s your company’s graphic, logo, photograph or just a bold message, they can most often be produced to meet your deadline.  Yours will be delivered in time to let your customers know that you are open for business.

Custom banners don’t just hang outside the entrance of the shop. Within a store, it’s not unusual to see product banners over a specialized display at a dry goods store or a supermarket. An end of an aisle is typically a great place for a manufacturer or distributor to purchase space to create a promotion – and what works better for a promotion than printed graphics!

They bring in the curious, on-looking public, especially when the item being featured has a price reduction. Why not, they might think. They state the message clearly and the right product presentation can be irresistible. They may be horizontally placed or propped up on a banner stand to display vertically. They can be wide or narrow, tall or medium height. There are types which expand, and those which can be linked for an elongated effect.

These personalized items are frequently used at convention centers, trade shows and malls. They can be conceptualized for a variety of trade events, specials and other transitory offerings. Because they are easy to roll up and carry home, they are a promoter’s best friend. Some come with their own carry bag, either to carry on the shoulder or put into a wheeled transport piece to carry from convention center and returning back to the main office.

Advantages of Using Custom Banners

They are great because they don’t cost much money to produce. They can be easily customized using advanced print technology and durable, custom or Pantone® colors, which are patented to be consistent and true from printer to printer. They are also easy to transport because they are lightweight and flexible.

Imagine, carrying a wooden sign or billboard with you whenever the opportunity arose?  This is cumbersome, difficult and heavy. With cloth or vinyl displays, you don’t have this problem. Just roll it up or take it down, compressed into a very small package which is very easy to transport. Anyone can easily do the set up and take down when the event if over.  All he or she need to do is place the rolled or folded banner into a shoulder bag and be on her way.

Digitally printed custom banners have revolutionized advertising. Why not take advantage of modern technology and try one for your own winning ad campaign!

Visit here for large format digital and dye sublimation printing of custom banners.


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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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