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PVC Vinyl Banners – Heavy Duty Outside Marketing

Vinyl Wall Banners

PVC Vinyl Makes Heavy Duty Outdoor Banners

PVC vinyl banners are tough and they’re designed to stand up to the elements. If you plan to display a banner in an outdoor location, the PVC option is the only choice that makes sense. PVC, or polyvinyl chloride, is heavy duty vinyl that should last for years. A reputable printer will give you a 3 to 5 year guarantee when you invest in commercial grade banners.

PVC vinyl banners are printed on vinyl that is 13 oz. to 22 oz. in weight per square foot.  The standard “bargain banner” is 8 or 9 oz.  They are printed on special large format inkjet printers that can print banners of tremendous size. These incredible machines can print a billboard on a single piece of paper. The ink used is fade-resistant and maintains a bright, impressive appearance when displayed outside. The banners can be one-sided or two-sided. In a well-made banner, the grommets that will be used to hang it should be added to the hems. The side hems are doubled in thickness and can better hold a grommet than a single layer of vinyl.

Polyvinyl banners are also made in a mesh material. The mesh makes banners hang better because the wind can move right through them. Mesh is particularly desirable for very large banners. It is possible to print a mesh banner the size of a skyscraper!

Designing Your Brand Identity

As far as the actual design layout, many online banner printing companies offer templates that can help you create a banner using stock images and fonts. But in order to make the most of vinyl banners as marketing tools, it’s always best to be consistent and to use a well-designed logo that represents your brand identity. Professional PVC vinyl banner printers will happily accept your personal artwork and layout. They should also be able to help you with any design questions you have.

It’s important to remember that your outdoor banners represent your brand or business. Trying to cut expenses by choosing cheaply made vinyl banners just doesn’t pay off. Within three months, you’ll have a tattered, faded, crooked sign serving as your business’ first impression to potential customers. Choose a durable and attractive vinyl banner and you can rest assured that your money will get you a banner that will last and continue to look great in spite of the outdoor elements.

When you search online for a PVC vinyl banner source, don’t settle for common retail variety. Look for a commercial grade printer that will use your brand’s design to create a marketing tool that will be impressive to potential customers and will extremely durable when displayed outside. Select heavy polyvinyl material that will perform to your expected standards and make sure the design is exactly what you want because it’s going to represent your business for a long time to come! PVC vinyl banners will become your brand identity and the visual advertisement that draws customers to your business.

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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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