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The Value of Vinyl Decals

Vinyl Lettering Car Decals

Vinyl decals can be really attractive, whether they are used on glass, plastic or any other surface.  Easy to crack and peel or remove from strips or rolls, they are designed to stick anywhere, and have a special message – try me!  Buy me!  Because they are small and fun, they carry a lot of information at a glance, and impact the viewer upon eye contact.

The value of these graphic displays cannot be underestimated.   These little gems are like golden nuggets.  Small or large and highly attractive, they can be stuck on a variety of surfaces – and guess what – people do it! Their design and color are uplifting, never mind that they have the contact name, number and symbolism to advertise your business in a fun and happy way.

Most polyvinyl stickers are designed to be lively and attention getting, eye candy if you will. Those for walls can state a company business name, an attractive logo and telephone number, and give you something to look at and remember, if not consciously, then subconsciously.  The little ones are almost always printed up in color, and can be die cast in many shapes – circles, rectangles, ovals, square – and any other shape to help identify your business.

PVC (Polyvinyl Chloride) Decals

polyvinyl decal

The PVC labels have often been used on family products sold on a private basis.  For example, what better way to market the family winery than by use of vinyl decals?  The colorful label wraps nicely around the bottle, showing the type of wine and the brand, including a telephone and a website towards the bottom.

The same is true, for instance, for a home-made marmalade that is sold in an open air market.  One decal serves a dual purpose. Identification and promotion, which means when the jar is nearly empty, the customer will have a means to contact you again for more of the marmalade that he enjoyed so much.

Even a small label, when digitally designed and printed – can be lovely to look at and a source of pride and joy.  Photographic style quality is not uncommon – and many look like art more than advertising.  Play this feature up to your best advantage and choose a color scheme and logo that supports your business’ attributes.

Modern Vinyl Business Cards

Some modern business card holders even choose to have their business cards made as vinyl labels.  They stick nicely on to notepads and blotters, making the business card nearly impossible to lose.  All tricks of the trade – using the best of both worlds – attractive digital print graphics on well-designed graphics!

Most of them have a split backing for easy application – just crack, remove the clear tiny backing, and apply.  They can be laminated for extra durable protection for a bit more.

For Packaging

They can even be utilized in packaging, handling, and production.  A red sticker is placed on items missing parts.  Blue Air mail tags are polyvinyl stickers used to expedite postal delivery overseas by airplane.  Also, they are on the telephone informing the emergency numbers for police, fire and ambulance.  They are on the window at the bank and other financial institutions, informing customers if the bank handles wire transfers and/or the terms of issuance and receipt.

Other Vinyl Sticker Applications

They are placed all over college campuses, because they are cute, colorful and easy to apply!  Public phones usually have a few of them advertising tutoring, a nearby pizza delivery service or a rental car agency.

The next time you visit a public restroom, you may be surprised at how many of them you can count.  There will be those showing the mirror manufacturer’s name and at least a half a dozen advertisements – all using them as a medium of advertisement.  There will probably be one on the toilet and inside the bathroom stall.

Vinyl decals are only limited by the creativity of the people printing them.  Fortunately, creativity is never at a loss – it keeps regenerating itself in new and better ways.  Whatever message you have to say, they are a great way to get your point across.


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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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