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How to Effectively Utilize Window Decals

Graphic Window Sticker

Window decals come in all shapes and sizes.  They can be big flowers to add a fanciful decor to your front window, small square boxes showing your store operating hours, and much more.  They also tell your customer what types of credit cards you accept in your place of business.

They are suitable for a custom-designed logo – like a cartoon character symbolizing your business.  Maybe your logo is a road runner for a quick response team, or a little teddy bear for a children’s toy store.  They can be transparent, or with a deep, sun-resistant colored backing.  They may be in a simple geometric shape, like house security system window decals, or in the shape of a cloud, flower or other object.

Where to Stick Window Decals

decal for glass windows

These types of graphic displays don’t just belong on the windows of office buildings or shops.  They are often used on automobiles.  Vinyl or polyester window stickers may be used as parking permits, for city parking, college or university parking places or pre-registered numbers assigned to or for car employees.  They are used to show flags of citizenship or national heritage, like an American flag, the state of New Yorkor another nostalgic identifier.  Kids of all ages love them, and it’s not unusual for a grown up to have a strong attachment to a cartoon character.

For Safety

They may also be for safety or neighborhood watch associations.  They usually are traditionally shaped and quite serious looking.  They serve an important purpose – notify passersby who you are and what you stand for in case of a security breach in the neighborhood.

For Advertising

They are also great for advertising.  A small transparent sign stating your company name, service and contact number can be effective and visible.  There are even safety stickers advising the reader to buckle their safety belts, close their window and adjust their rear view mirror before driving!  Some of these window decals are often used on company vehicles to encourage more responsible driving habits.

For Companies

Car insurance companies are also a big believer in window decals and stickers.  They advertise their insurance services on the automobiles they insure, whether they are private or commercial vehicles. It also serves as an advertisement of the company name and further brand name recognition, killing two birds in one stone.

For Car Alarm Firms

Car alarm firms do the same thing – warn the potential thief before hand that he is in for an unpleasant surprise!   No doubt about it, these adhesive graphics serve many purposes.  They warn, inform, provide advertising information, permit parking or show national pride.  Many clubs and associations, like the Automobile Association of America (aka Triple A or AAA) are famous for their window stickers.  The tow truck driver often identifies the stalled auto by its membership to the club – and what better way to determine which auto than by its blue oval-shaped AAA decal?

The Materials

They may be simply vinyl-based, colorful, basic and attractive.  But there are other materials as well. They can be made of reflective material as well. They can even be glow-in-the-dark to be visible at night when they are the most needed.

Fanciful or functional, they have become a part of life that few people could imagine living without. One piece provides instant information about the car or home owner of the window where it is plainly displayed. This information is neither flashy nor promotional in most cases, but serves an important need and allows the viewer to reasonably quickly gather the necessary information. They are concentrated in informational potency – they aren’t that large, but the information they convey is very timely and important.

Discover more uses and features of window decals for advertising and displays: hit here.


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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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