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The Application of Magnetic Signs as Graphic Displays

Business Card Fridge magnet

It’s often been said that “you can’t take it with you“.  With magnetic signs, though, you can do exactly that!  They are great because you can take them with you wherever you go, and post them on a variety of metal surfaces which are used in everyday life.

They are useful, qualitative and can be posted in a variety of imaginative, creative places.  In this sense, they can help you promote your business in ways that other forms of advertising may not so easily be able to provide you.  All you need is a flat surface and your imagination.

Getting the Best Worth Out of Sign Magnets

Sign magnets can show a company name, logo, or a combination of the two.  Most traditional ones are rectangular or square shaped, especially when used as a form of advertising on a truck, car or utility vehicle.  A standard size is 12“ x 24“ but the sky is the limit.

sign magnets

Who uses magnetic signs?  A large number of professionals, especially those who use their vehicle in business.  For example, Accountants, Computer technicians, Delivery Services, Electricians, Gardeners, Insurance Salesmen, Pizza Delivery, Plumbers, Private Contractors, Musicians, Realtors, Television Repair Services, Travel Agencies, Wedding Planners – you name it!

They are usually short and to the point.  Company name, contact person, telephone (in big, bold letters) and a symbol tell the whole story well.  A website address is another welcome addition, making sure that the design layout remains clean and uncluttered.  Keeping it simple is advised, when you consider that your viewer will be catching a glimpse of your ad on the run, unless they happen to view it in a parking lot!

Graphic Designs

Contrasting colors, like dark blue and white or black and yellow, make it easier for people to read the information that you are trying to convey to them.  A border is also recommended, it has been proven to promote faster reading and comprehension.  If the car is moving while your ad is being read, contrast is certainly better.

In choosing a logo, it should be something that best identifies with your business so that a picture tells a thousand words.  Uncomplicated is best.  A dog groomer could show a picture of a well groomed dog.  A gardener might choose a tree.  And so on.  Even if the viewer is unsuccessful at reading your ad, the logo tells him what your business is about.  He will remember the dog or the tree and try to catch the remaining details the next time he sees your magnetic ad display.

For Business Marketing

Many people just getting started in their business wisely invest in magnets to get the word out.  Another great point is that you can bring the ad to the people you want to reach.  By choosing a target market – perhaps a suburb of a large metropolis – you can effectively boost your base of clientele by doing your shopping in the neighborhood where you would like to increase your base of clients.

Those who like these products usually like to take it one step farther and have a smaller version made up for promotional gifts.  They are inexpensive and get a lot of views as refrigerator accessories.  They also attach well to computers (not too close to your hard drive) and metal file cabinets.  Just about anywhere that you’d like to attach a note or important print out, tiny ones make life easier and more fun.  Sticking on cellophane tape, then having to dutifully remove it from a hard surface is a chore that no one relishes.  Using small graphic magnets, your paper is affixed and you are free to go about your business without having to deal with the clean up portion of the job later on.

After investing in your magnetic signs, be sure to clean them from time to time so that they maintain their brightness and readability.  They may get dirty in traffic or be a magnet for dust and grime.  By washing them in a light detergent, they will be easily visible, legible and useful for years to come. With magnetic signs, you really can take it with you!


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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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