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How Neon Signs Can Light Up Your Business

Neon signs

There is nothing like neon signs to light up the night and add ambiance to your business’s visual appeal. Whether it’s an internet cafe or a hot night spot, they put your signage into a new dimension.

Your business is no longer commonplace when you employ neon to add a glitzy element that is hard to tangibly describe, but that draws people in with its warmth and appeal.

Large or small, even a tiny cup of coffee or handwritten script will add a dose of pizzazz and WOW to your cool little hangout. When a person sees neon displays, they automatically know they have come to the right spot.

Neon Signs are Relatively Economical

colorful neon sign letters and logo What’s amazing about neon is that it is relatively economical to run. Using less energy than you might imagine, the signs are economical and will keep your electricity bill lower than other types of lighted displays might. In addition to being less costly to use than those powered by fluorescent electricity, for instance, neon graphics will also look better.

This lighted material has graced businesses since the 1920’s and before. In the past, huge neon signs hung in front of businesses, especially night clubs and casinos, like an over-bejeweled lady, and in cities like Las Vegas, some of the most gaudy ones were built, lighting up the night and inviting gamblers and pleasure seekers with their promise of fun and good times.

Now, more often, they add accent to store windows like icing on the cake in a window display. The “OPEN” signage or another modest display is often more than enough to catch the viewer’s attention, who would otherwise hardly notice the shop at all. Most things blend in, so neon provides something like a visual wake-up call to a sleepy shopper that might not otherwise have noticed your place of business.

Popular Tool in Business Advertising

They are more popular than ever before because they have found their niche in American and international advertising. Instead of overwhelming your customers, they add a touch of warm welcome. Your company name will look great in lights when presented in a discreet way. In tune with the spirit of the times, they state their message and pump up the volume to a point of adding class to your business sign or logo.

If you operate a sports store, a tennis shoe graphic might be appropriate as a window or wall accent. A sporting goods store might have a neon fishing pole, basketball or football logo in the window so that shoppers know they have come to the right place. A picture can be worth a thousand words.

What could be clearer than a computer or a book design in the window of your cafe?  What makes more sense than a red and blue lighted OPEN display to let customers know that you are happy to have them?  Nothing might be more unwelcoming than a shop or boutique with dimly lit lights that looks, from the outside, like it’s not even open!

Customers may not even bother to check to see if the shop may be already closed with no sign in the window – they simply assume it is closed. The Open notes clear up the matter immediately, letting potential customers know that your store is open for business.

Maintenance of Neon Signs

Neon is relatively simple to maintain, although the transformers do need replace periodically. Except for some occasional cleaning and dusting, your graphic displays are bound to last as long as your shop will!  Let the mutually beneficial relationship between your shop and your graphic begin. Imagine a cake without frosting.  Imagine a successful boutique without colorfully lit up touches of neon. Doesn’t work, does it?

Use these accents for your restaurant, boutique, clothing shop, internet cafe, or coffee shop. The message is simple – we are in business – and you are welcome to enjoy our store. When you don’t have them to reinforce this message guests may walk by wondering whether you are open for business or not.

If you are interested in custom-made neon signs for you shop, check in here.


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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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