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Outdoor Signs Point Your Way to Potential Business Clients

Personalized Outdoor Signage

Do you know where you’re going?  Even if you don’t, outdoor signs can make a difference in making, and missing the boat for a business appointment, agreement with friends, or an affair of the heart.

Even the best made plans can go awry, and a convenient, well-placed metal signage can make all the difference in getting to where you need to go.  Haven’t you ever experienced the other person holding a grudge after having had to arrive even a little bit later than originally planned!

It is easy to be unjustifiable misunderstood and labeled as non-serious when it was just a matter of having bad directions or poorly displayed road markings to get you to the desired destination.  Worse yet, long after it make take a long time to regain the trust you lost by your late, lost, or completely failed business or personal meeting.

What can you do, to avoid that from happening in the future?

Make the directions as clear as possible.  Believe it or not, outdoor directional markers showing a little arrow, logo, diagram or word at the proper place can save the visitor the time-wasting, nerve-wracking hassle of going around in circles for hours!  Haven’t you ever found yourself wondering if you missed (or did not miss) your intended highway turn-off or not?  What looks common to those who travel the same route every day may not be so completely obvious to the first time visitor.

Legal Standards in Putting Up Outdoor Signs

business sign for outdoors

If you decide to make some outdoor guide posts, there are in fact laws to guide you.  Although the US Department of Transportation sets the tone for all interstate highways, most traffic signs need to be adhered to on the local, state level.  Each state has its own laws.  You may be confined to putting only words, like “Joe’s Eatery” on your metal signs, or, if you are lucky enough according state laws – be able to add your logo for easier recognition.  However, these logos must be approved before being posted.  Historically speaking, there’s a chance of having your outdoor display approved if you’re advertising a fuel station, restaurant or lodging.  A much needed service as a traveler wanders to his destination is a welcome sign displaying information about the nearest gas station, an eatery or rest location; after all – road signs are geared towards road travelers.

Outdoor signs made from metal which have reflective properties can provide a great effect, similar to those equipped that are internally illuminated.  Alternately, there are those with external lights shining up on the sign from below.  They are often sensor activated, so that when it gets dark at night they engage, and when the sunlight is strong enough, they shut off again.

Other types are self-illuminating, including the popular Digital Traffic signs with Light Emitting Diodes (or LED for short).   These displays consist of little tiny lights which, when joined together, form together to make letters and words.  They are used to create on-the-spot messages and are controlled from a remote location.  The message board looks like an electronic chalkboard, much like the ones used to warn drivers of road repairs up ahead or tell the score at a school football game.

Generally speaking, all of these traffic markers put out on the road have to be approved (either by the US Department of Transportation or the State) before being installed by any road or highway.

The laws can be quite strict about what can or can’t be put on these displays, including the thickness of the metal used and its dimensions.  There is a reason, however.  The fact that metal signs are in the weather day in and day out require anti corrosive (for aluminum) properties to ensure their quality.  Just about the only thing the law is silent on are LED signage, but they too must be approved on a case by case basis before being put out on the highway for your guests and customers’ use and convenience.

You can go and check out several options and designs for more outdoor signs. Check this page: https://www.visigraph.com/signs-letters/


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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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