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Tag: outdoor signs

Does Clear Lamination on Outdoor Signs Make them Last Longer

Laminated decal
August 10th, 2023
Signs

Is it possible to make a more durable and long lasting outdoor sign if you coat it with an overlaminate? Find out the answer below.

Question: I have a new sign and would like to put a protectant on it so it will last longer. What would you recommend for an outdoor sign?

This will somewhat depend on your outdoor signage, but in reality, most materials, printed, painted or constructed in the 21st century will last about the same amount of time with or without lamination or clear-coating.

Some sign gurus, though, might disagree with me in some instances,

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Part 5: The Science of Outdoor Signs and Banners

outdoor parallel signage
June 6th, 2023
Banners, Signs

How to calculate the area of an outdoor sign when placed parallel to the street or highway.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

Part 5 will specifically deal with parallel signs. We may have slightly over-answered the question, but all of what we’ve outlined here supports the color question. All of the topics relate back to the issue of your sign being seen, so color is important, and so is the size,

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Part 4: The Science of Outdoor Signs and Banners

Outdoor Signage
June 6th, 2023
Banners, Signs

How to calculate the area needed for outdoor business signs and banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

In this section, Part 4 of this series, we’ll start by looking at more precise calculations for determining the area needed for a sign or banner.

Personally, I am not a big fan of algebra, but sometimes the easiest way to calculate what the Area of a sign (Asign) is by using one,

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Part 3: The Science of Outdoor Signs and Banners

negative space sample sign
June 5th, 2023
Banners, Signs

How to calculate the negative space and copy area of Outdoor Signs to get best viewer impact.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As we have talked about in parts one and two in this article, just throwing a banner up on a wall or a sign on a pole could be some of the worst money you’ll ever waste if you don’t have a “scientific” method for determining the size of letters,

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Part 2: The Science of Outdoor Signs and Banners

Making Business Signs
June 5th, 2023
Banners, Signs

How to calculate the letter and graphic sizes for outdoor advertising Signs and Banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As stated in part one of this series, I am borrowing heavily from the USSC publication “Sign Legibility Rules of Thumb” in order to show you, dear reader, that you just can’t slap up a cheap, poorly designed sign and expect the world to beat a path to your business’ door.

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Part 1: The Science of Outdoor Signs and Banners

Cone Vision
June 5th, 2023
Banners, Signs

Doing effective sign advertising  – size of Letters and quantity of words in relation to traffic speed and number of Lanes.

Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

This is an excellent question. Most people want to put the 23rd Psalm (so to speak) on a banner and expect that passersby by will be able to decipher it from their automobile. I’ve seen examples of this where someone used red letters on a black background,

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Outdoor Signs – Visibility of Letters, Amount of Copy, & Readability

wooden letters,Wood letters,dimensional letters
June 5th, 2023
Banners

The letter height visibility, amount of copy needed, and readability in traffic of outdoor banners and signs.

Question: I need a banner that is visible from 150 to 200 feet away as cars are driving past my business. What letter height should I have on the banner to make sure passing motorists see my business’ banner?

This is a very good question that many graphic designers completely ignore in designing outdoor signs and banners, but is perhaps the most important question that you can ask. The other question that I would pair with this is, “How much copy can be read in that 150 to 200 feet.”

It is important to know how fast traffic moves by the banner or sign on your business,

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What You Need to Know When Designing an Outdoor Sign

Outdoor display signage
May 17th, 2023
Signs

Certainly, there are factors to consider when it comes to purchasing an outdoor signage.

Question:  Are there any special considerations when designing an Outdoor Display?

Absolutely yes. This is a pretty broad question in the way it’s stated, but let me give you some pointers on a couple different displays that would be used out-of-doors.

Signs, large signs, main I.D. signs for businesses, billboards would be one broad category. So what considerations would we give when giving you advice on these types of signs?

Durability of the Material

First, durability is a concern,

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Getting the Benefits of Exposing Lawn Signs in Your Area

Lawn Signage
May 3rd, 2023
Signs

Lawn signs are great for getting right in the middle of the action. They are small, but pack a punch.

For example, how many people walk their dogs in your neighborhood?  Many, more people than you can imagine are walking, jogging, or driving past various yard signs – pedestrians, postal delivery carriers, UPS and FedEx drivers, recreational joggers and many more.

A Few Popular Uses of Lawn Signs

These signs for lawns are good for political advertisements, home for sale displays, and other important public messages. Because they are accessible and visible to the general public,

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How You Can Reach Customers Even Just With Lawn Signs

lawn signs,rectangular shaped signs,sign,yard signs
April 13th, 2023
Signs

Lawn signs come to where the action is and delivers the information in a non-threatening, unexpected way.

Now that the weather is seasonably warm, the majority of people want to get out in the sun and enjoy the beautiful outdoors.  As they say, if the wise man can’t come to the mountain, bring the mountain to the wise man!  In this case, the wise man is your customer, and the mountain is your ad.

With this type of signage, you are reaching your customer at a moment when he is at his least defensive. Casually sipping a drink or out for a stroll with a loved one,

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