Consider Lawn Signage as a Tool to Help You Attract Targeted Clients
Now that the weather is seasonably warm, the majority of people want to get out in the sun and enjoy the beautiful outdoors. As they say, if the wise man can’t come to the mountain, bring the mountain to the wise man! In this case, the wise man is your customer, and the mountain is your ad. Lawn signs come to where the action is and delivers the information in a non-threatening, unexpected way.
With this type of signage, you are reaching your customer at a moment when he is at his least defensive. Casually sipping a drink or out for a stroll with a loved one, seeing a lawn sign has just the impact to sneak into the subconscious and remind him of something he’s been thinking of. When people are relaxed they are most open to new impressions. This effective medium of advertising doesn’t have to cost a bundle and will be probably more effective than others who may be jumbled together among a mass of other competing firms in a local marketplace or square.
These are the opportunities that all marketers dream of – a moment of easy access to the receptive prospect. They don’t have to be used only for advertising, they are often used to inform voters of a political candidate or important measure on the ballot.
Most of them are mostly displayed at waist level or below, with dimensions of approximately 18 x 24 inches or larger. This traditional box shape is effective because it puts the emphasis on the message printed up. The logic for rectangular shaped signs was to keep it simple. Most are concentrated in nature – small but powerful, designed to make an impact on their viewers.
In recent years, they have taken on a new look. In some areas you may find a lawn signage in the shape of a person or other geometric shape to spice up and shake up the old familiar dimensions. The Wall Street Journal reports that these newfangled displays have been effective in getting attention without confusing or mind-boggling the ordinary citizen on their way to work, home, or school.
Standard Sign Regulation
Different cities, counties and states have different statutes and regulations regarding where and how lawn signs are used. Some states require that the sign be no closer than 25 feet away from the highway’s edge to avoid car accidents and de-concentrated drivers which could be dangerous to the public welfare. Because of the drive-by nature of the signage, the colors and white-on-red contrasts must be sharp to perfection and eye catching in a plain and simple way, using block letters and a simple, easy to remember slogan or message.
They are often placed in the yards or greenbelts of the voters who support a particular candidate. They may also be placed near the voting location, designed to remind voters of the desired candidate. They are an excellent, low cost investment. Research has shown that each one is exposed to 25,000 viewers a day. They can be counted on to bring in six to ten votes each for the candidate, which is a pretty decent turnout rate.
Like any other form of private property, they are protected by law and cannot be damaged, stolen or vandalized. They must be left where they are placed since they are usually placed in front of private homes with the homeowner’s express approval, or in a publicly designated location. Those who cause damage to another candidate’s or opposing party’s signs may be held guilty for petty theft and may have to pay a fine or worse.
View more lawn signs crafted and displayed for any beautiful yards.