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Month: August 2013

Part 5: The Science of Outdoor Signs and Banners

outdoor parallel signage

How to calculate the area of an outdoor sign when placed parallel to the street or highway.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

Part 5 will specifically deal with parallel signs. We may have slightly over-answered the question, but all of what we’ve outlined here supports the color question. All of the topics relate back to the issue of your sign being seen, so color is important, and so is the size,

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Part 4: The Science of Outdoor Signs and Banners

Outdoor Signage

How to calculate the area needed for outdoor business signs and banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

In this section, Part 4 of this series, we’ll start by looking at more precise calculations for determining the area needed for a sign or banner.

Personally, I am not a big fan of algebra, but sometimes the easiest way to calculate what the Area of a sign (Asign) is by using one,

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Part 3: The Science of Outdoor Signs and Banners

negative space sample sign

How to calculate the negative space and copy area of Outdoor Signs to get best viewer impact.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As we have talked about in parts one and two in this article, just throwing a banner up on a wall or a sign on a pole could be some of the worst money you’ll ever waste if you don’t have a “scientific” method for determining the size of letters,

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Part 2: The Science of Outdoor Signs and Banners

Making Business Signs

How to calculate the letter and graphic sizes for outdoor advertising Signs and Banners.

Original Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

As stated in part one of this series, I am borrowing heavily from the USSC publication “Sign Legibility Rules of Thumb” in order to show you, dear reader, that you just can’t slap up a cheap, poorly designed sign and expect the world to beat a path to your business’ door.

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Part 1: The Science of Outdoor Signs and Banners

Cone Vision

Doing effective sign advertising  – size of Letters and quantity of words in relation to traffic speed and number of Lanes.

Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design.

This is an excellent question. Most people want to put the 23rd Psalm (so to speak) on a banner and expect that passersby by will be able to decipher it from their automobile. I’ve seen examples of this where someone used red letters on a black background,

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Outdoor Signs – Visibility of Letters, Amount of Copy, & Readability

wooden letters,Wood letters,dimensional letters

The letter height visibility, amount of copy needed, and readability in traffic of outdoor banners and signs.

Question: I need a banner that is visible from 150 to 200 feet away as cars are driving past my business. What letter height should I have on the banner to make sure passing motorists see my business’ banner?

This is a very good question that many graphic designers completely ignore in designing outdoor signs and banners, but is perhaps the most important question that you can ask. The other question that I would pair with this is, “How much copy can be read in that 150 to 200 feet.”

It is important to know how fast traffic moves by the banner or sign on your business,

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Ordering Banners Online and Materials Used for Outdoor Banners

Printing Company

Buying printed banner displays online, and the types of materials used to make Outdoor Banners.

Question: How do I order banners online?

If you want to order banners from an online company, it is pretty simple to just google “buy banners online” or some similar phrase, and you should be able to come up with a few companies that you can order banners from online.

However, if you’re looking for a website where you can design your own banner on the website, there will be fewer of those, but most will have the ability to upload your artwork to their templates,

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Using Banners Profitably For Your Business

printed banners for business

Effective usage of printed banner displays in order to increase profits.

Question: What are some profitable ways to use banners for my business?

There are a lot of ways you can use banners profitably in your business. Let’s take a look at a few ways you can accomplish what you need to do with banners.

2 Major Types of Banners

Before I start, though, I will mention that there are two major types of banners that are used in most businesses – vinyl (PVC) and cloth, or fabric, usually polyester.

1.

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