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Reinforcing the Importance of Banner Printing

Large format banner printing

Why consider banner printing?  What are vinyl or fabric displays good for?  Well, quite frankly, they have become such a universally accepted medium of advertisement, promotion, and information that some people think we have returned to the days of the Roman Empire. Print processing was used for centuries as a cool and effective way of sending a message and alerting the public.

The beginning of the 20th century was filled with great signs, such as carved wooden, metal, and neon signs. All of these served a purpose and still do. Signs are a part of life and without them we would all be lost and confused. Every business relied upon them to clearly state its location, purpose of doing business and help match those seeking him to the service provider himself!

Banner Print Displays As Medium of Advertisement

Banner printing is an old idea that’s become new again. With the introduction of modern fabrics and vinyl materials, combinations and display methods, banner printing has never been more popular. Banners show the public in a broad expansive way that you are in business and that you are proud of what you have to sell.

Advertising with Banner Signs

full color digital printing of banner displaysEven if you are not selling anything, banner signs provide the promotional ability to notify the public of a recent art exhibition, gallery or other event. Due to the artistic nature of the banner printing process, the viewer doesn’t feel hassled or scammed. Print technology also continues to be refined and improved upon. Even a few years ago, the process of printing banners was too pricey for a small entrepreneur to consider for his fledgling business.

The set up costs did not allow a small business to recover his investment costs making the cost prohibitive for his needs. Those days have fortunately changed. The costs have shrunk dramatically with the onset of digital printing, allowing anyone under the sun to create a personalized design for their company or personal needs – from birthday, graduation celebrations, or anniversary banners for your parents or the executive of the year, Mothers Day, Father’s Day, Christmas, New Year, Valentine’s Day, Thanksgiving and Halloween. Use your imagination and let what your mind conceive be what the display achieves!

Dye Sublimation Banner Printing

A special technique, dye sublimation printing, which combines the dye with the fabric using heat and pressure, allows the colors to be even more long-lasting then they would be otherwise. Using Pantone colors helps to show true color tones time after time so customers can rest easy, knowing their result will be true to form. This provides customers a sense of security, since correct colors play a part in brand name recognition, too.

How many grand opening sales have you seen with a banner outside the front door?  These attention-getting print Ads are a result of printing technology. Just about every shop in town uses banners, either inside or outside their store. Making them is less expensive than ever before. It can be done quickly and efficiently and for a fraction of the cost.

Considerations in Finding a Banner Printer

When you consider having one printed, don’t necessarily jump at the cheapest offer you can find. Will you be satisfied with the result?  That doesn’t go to say that more expensive is always better either. If you have a good reference from a friend or colleague, consider it, then double check their reputation at the Better Business Bureau. You may be in for a pleasant – or unpleasant surprise.

Having banners made is an important investment, and you want to be sure you’re getting something you can use and be proud of not only today, but well into the future. Do your homework, check the facts. If their rating is lower than average, there is a good chance they don’t stand behind or guarantee their work.

Find a firm with reasonable to good prices which won’t be satisfied until you are. Try to get a great result without out stepping your budget. However, banner printing is a worthwhile investment, one that every company large or small can benefit by employing as part of their advertising strategy!


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Barry K. Brown

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't what he thought he'd do with his life, but he says he knows too much now to do anything else!

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