Let’s dive into the world of light pole banners, an attractive and budget-friendly method to showcase your business, occasion, or communication.
Whether you’re aiming to publicize your brand, the 200th-year community anniversary, an event, or a school in your town, or add a touch of holiday spirit to your urban landscape, light pole banners are an adaptable and attractive promotional sign. In this guide, we will provide comprehensive information about light pole banners, including their definition and dimensions, materials, and durability, so that you can make an informed decision and maximize your investment.
What is a Light Pole Banner?
A pole banner is an outdoor banner sign that is specifically designed to be showcased on lamp posts or light poles in communal spaces such as streets, parks, and sidewalks. Constructed with long-lasting and weather-resistant materials – usually a heavy-duty (PVC) banner vinyl – these banners are firmly affixed to light poles using brackets and hanger rods or bars.
Light Pole banners are a cost-effective and high-impact way to promote your message, product, or event to a large audience. With their prominent placement in busy areas, they can attract the attention of pedestrians, drivers, and passersby, and create a memorable and engaging visual experience. Pole banners can also help bolster your brand identity, enhance your community engagement, and celebrate special occasions, such as holidays or anniversaries. With a variety of sizes, designs, and customization options available, pole banners can be tailored to your specific needs and goals, and can provide a versatile and effective marketing solution.
What are Pole Mounts?
Pole mounts – banner hanging brackets and rods – are most commonly made from aluminum and fiberglass, and are built to endure diverse weather circumstances – mainly wind. The light posts or lamp posts to which the banners are affixed are what support the pole mounts. Banner hanging hardware varies in wind resistance. Some are constructed with stronger mounting hardware and are built with spring-loaded rods, which are very useful in high wind areas.
Pole mounts play a crucial role in the overall effectiveness and safety of vertical pole banners. They provide a sturdy and secure anchor point for the banner, ensuring that it stays in place and doesn’t pose a safety risk to people or property. Proper pole mounts also allow for easy banner installation and removal, which can be important for seasonal or temporary campaigns.
What is the Standard Size of a Street Light Pole?
The standard size of a street light pole is subject to the specific location/area where the banners will be hung, the function, and the structure of the pole. Light poles on a University campus or downtown area might average 20-25’ in height, whereas a typical light pole in suburban regions measures between 30 to 60 feet in height. The average diameter ranges from 4 to 12 inches, depending on municipal codes and placement.
The height of the pole is often determined by the road type, sidewalk width, and nearby buildings or trees’ height. Meanwhile, the pole’s diameter is based on the weight, wind load capacity, lighting fixture type, and accessories mounted on it. Street pole banners are designed to be robust, long-lasting, resistant to wind damage, etc. so that they don’t fall into traffic or pedestrians, thereby ensuring reliable and safe lighting and attractive decorative light pole banners.
What Materials are Pole Banners Constructed With?
The material used to make pole banners can vary, depending on factors such as budget, location, and desired outcome. Common materials used for pole banners include vinyl and fabric. Vinyl banners are typically constructed from a robust, flexible PVC material that can withstand exposure to harsh weather conditions and resist fading. Cloth fabric banners are from polyester fabric and can be dye-sublimation printed, but are usable for 3-6 months out-of-doors – at the most – and tend to fade quickly in sunny conditions. We generally advise against cloth fabric polyester banners for longer-term outdoor usage.
Can Pole Banners be Used on Both Sides of a Lamp Post?
Depending on the marketing objective and physical setting, pole mounting hardware comes either single-sided or double-sided.
What Size do Light Pole Banners Come In?
Light pole banners come in a variety of standard sizes as well as custom sizes, depending on the desired impact and location of the display. The standard width for a vertical pole banner is typically 18 inches wide to 36 inches wide, while the height of the banner typically ranges from 36 inches to 96”. Larger and smaller sizes can also be used as well, especially if the banners are hung at an indoor venue such as a trade show at a large convention center such as most major cities in the US have.
How Do I Choose a Banner Size?
Choosing the right size for a pole banner depends on several factors, such as the location, purpose, and audience of the display. When selecting the size of your pole banner, it’s important to consider the viewing distance, the amount of text and graphics, and the available space on the pole. A banner that is too small may not be noticed from a distance, while a banner that is too large may overwhelm the viewer or create a safety hazard.
To determine the appropriate size for your pole banner, start by measuring the width and height of the pole and any other objects or obstacles in the area. Then, consider the placement of the banner and the typical viewing distance of the audience, making sure to review the municipal codes for your town or city. If the banner will be viewed from a distance, a larger size may be needed to ensure readability and impact. If the banner will be viewed up close, a smaller size may be more suitable.
You should also take into consideration the text and graphics you want to include on the banner. This may have a significant effect on the overall size and readability of the banner itself. Our advice is to use as little text and as large a logo as befits the banner size chosen. Aside from that, commonly available sizes were discussed in the section above, so review that section if you want to, or contact a professional design firm to create your desired graphic with the width primarily created for your banners.
Ultimately, choosing the right light pole banner size is about balancing the visual impact, readability, and practicality of the display. By taking into account the location, purpose, and audience of the display, you can select a banner size that will best meet your needs and objectives.
How Do I Attach or Install a Banner on a Pole?
This article will walk you through each step of mounting a banner on a pole. Although the procedure is very simple, planning and preparation are necessary to guarantee a secure and solid installation:
- Have a professional assist you in choosing the right hardware: For the banner size desired. Selecting the appropriate hardware is crucial in attaching a banner to a pole. It is important to choose brackets and mounting rods that are specifically designed for pole banner installations, and that are constructed of high-quality materials capable of withstanding outdoor conditions.
- Determine the placement: In order to make sure that the banner fits, identify the area where you want to display the banner, then measure the height and diameter of the pole.
- Clean the surface: Clear the pole from any debris, rust, or dirt by cleaning the surface with a wire brush or soapy washcloth, whichever is called for in your situation. Doing so will help the hardware attach to the pole without potential slippage.
- Attach the hardware to the pole: Note that you will likely need a lift to place the pole brackets safely. In order to attach the brackets to the pole itself, use the pipe clamps provided with the hardware. Ensure they are secured tightly and properly spaced to match your banners’ height.
- Install the banner: Slide the banner’s top pole pocket onto the upper bracket hanging rod and adjust the tension with the lower rod to eliminate wrinkles or sagging.
- Check for stability: After installation, check the banner’s stability and adjust the tension if necessary. Make sure, insofar as possible, that it can withstand wind gusts and other outdoor conditions.
While we would always encourage our clients to hire professional installers, these guidelines can help you attach a banner to a pole safely and efficiently. Always choose the right hardware and confirm that the banner fits the pole’s dimensions before installation. Cleaning the surface of the pole is important, as it ensures that the hardware attaches securely to the pole. Taking care to secure and tension the banner correctly is also crucial in preventing damage or injuries. By following these steps, you can be sure that your pole banner will be a successful and safe addition to your advertising or event campaign.
How Long Do Pole Banners Last?
The lifespan of a pole banner largely depends on the material used, the location, and environmental factors. Typically, high-quality pole banners made from durable materials such as 22oz PVC vinyl banner, printed with UV inks, can last anywhere from 1-3 years or more, depending on the conditions. However, harsh weather conditions like wind (especially wind), rain, sun exposure, or snow can reduce the life of a pole banner.
What about fabric banners? As stated previously, dye sublimation printed cloth fabric is one of the most attractive types of printing available, but 3-6 months would be the most you could expect these banners to last, so we don’t recommend cloth fabric for this or any other long-term outdoor usage.
Conclusion
In the current competitive business environment, it’s crucial to find impactful ways to capture attention and draw customers. Light pole banners present a compelling method to enhance your business visibility and advertise your brand or message to a wider audience. Whether you’re promoting a special event, marketing a new product or service, or aiming to expand your brand recognition, vertical light pole banners can prove to be an extremely effective marketing solution.
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