An Online Guide to Making Signs and Legal Installation
Sign making can be DYI or done by a professional sign maker. You can also create the layout and have your signage made, or you can let the hard work be done by a professional sign company. There are many considerations when it comes to designing signs, but legal considerations when it comes to sizing and placement of signs in most municipalities.
I’ve written several posts wherein I’ve discussed strategies to make your signs and/or banners effective and visible, the securing of sign permits, locating good professional sign companies online, different varieties of signage that can be procured, installation guidelines and where to find them, plus some historical vignettes on how our ancestors began creating and using signs.
How to Create Effective and Visible Signs
There are specific guidelines in creating your signs to ensure visibility and readability when placed or installed outdoors, especially in congested or high speed traffic areas. You’ll need to take into consideration factors including viewing distance from your sign, the angle, the speed of vehicles passing by, etc., in order to determine what size and style of lettering and graphics to ensure that potential customers are able to read your sign(s).
If you want to avoid trial and error to discover whether or not your sign is going to be effective, you might want to check out these topics:
Part 1: The Science of Outdoor Signs and Banners – Size of letters and quantity of Words in relation to traffic speed and number of lanes.
Part 2: The Science of Outdoor Signs and Banners – How to calculate the letter and Graphic Sizes of outdoor advertising signs and banners.
Part 3: The Science of Outdoor Signs and Banners – How to calculate the negative space and copy area of outdoor signs for best viewer impact.
Part 4: The Science of Outdoor Signs and Banners – How to calculate the area needed for outdoor business signs or banners.
Part 5: The Science of Outdoor Signs and Banners – How to calculate the area of an outdoor sign when placed parallel to the street.
Sign Permit Procurement and Sign Installation
Before having your sign(s) or banners created and manufactured, you’ll need to know whether you will be allowed to install it where you want it, and if any size or placement restrictions exist for your property. You’ll actually want to know this before you lease or purchase a building as well, especially if your new store is a retail outlet.
Most federal, state, county, and municipal regulations require sign permits before installation. While the following articles can’t give you specifics for your sign permitting requirements in your area, they will help you to ask the right questions and find the right sign company to aid you in the process:
Purchasing Signs Online and Offline
In this era of connectivity with the internet, you can purchase signs offline or online. Many online sign vendors can deliver your signs or banners or decals to your door step. The following posts are ideas on how to save money online, and what types of signs are better purchased locally:
Frequently Asked Questions about Sign and Banner Making
There are some frequently asked questions I get when it comes to sign making. If you have one, by the way, you can leave your question(s) in the comment form below. Below are some FAQ posts answering common questions regarding various topics to do mostly with signs:
Attracting Potential Clients with Well-designed Advertising Signs
Despite the emergence of fancy digital ads, printed, carved, and hand-made sign displays are still considered highly effective and attractive by many business owners, in contrast to the more generic look of internally illuminated electrical or digital signs. These more traditional signs may also be effective for attracting potential clients because they transmit the subconscious feeling that a store with fine signage will also have higher quality merchandise.
Learn below how you can draw the attention of your target clients through variable types of signage:
Printing By Professional Sign Companies
Sign companies will manufacture signs according to client preference and budgets. With the advance of large format digital printing, many other types of printing are in decline, although there are some companies that still use the more traditional approach such as screen printing. The below articles will help you understand the differences in how signs are created:
How Sign Making Evolved from the “Stone Age” into the 21st Century
The art of signs and sign making came a long way, even before the discovery of electricity and the later innovations that include digital printing and electronic digital advertising. Throughout history, people have discovered innovative methods to create signs.
As time passed into modernity, sign makers adapted to technological changes, utilize new resources, and created more visible sign displays using neon, electricity, digital printing, and digital LED technology. Read the following posts about the evolution of printing and sign making from antiquity to modernity:
The History and Evolution of Printing Signs
This is an interesting and more specific discussion on the incorporation of printing in sign making – this would also include banners as a type of sign. In ancient times, signs were limited to using rocks, carved woods, and whatever other materials were available in the local region.
In the following posts, you will discover when and how ancient marketing directors slowly incorporated more advanced technology in printing to improve the quality and ease of sign making.
The Different Varieties of Signage
Various types of signs can be used to promote the same message for an organization or business. Aside from the design itself, the materials make it possible to make signs appear unique from one to the other. Here are some of the many varieties of signage you can choose if you’re shopping for new ideas for sign advertising:
Metal and Plaque Signs and Lettering